One of the things There.com did ”right” (and is, IMHO, still out of reach for other virtual worlds) was to get ”right to the edge” of the Uncanny Valley without falling in. I would estimate that getting this right ”easily” a huge % of the art and creative resources in There’s development.
And, by the way, we’re still working on it. The original designer of There’s Avatars has been working with us to take them up ”another” notch without losing their current charm and appeal. And, ”no” this is not to say There is going to re-open, but we still work on improving the platform for whatever may come next.
Anyway, it’s a good article.