Here are the numbers as of 09:55MDT on 05/09/2011:
We send out over 150,000 emails, focusing on people who had spent time in world since we turned on that feature. We may have missed some old-timers who hadn’t been back for 2 years or so, but I’m not sure this would make them come back now. We’re still discussing it.
Monthly Revenue @ $10/month: $53,190
Monthly Revenue @ $15/month: $79,785
If we assume a 50% “fudge” factor, that’s $26,595 and $39,892, respectively.
I continue to be surprised at the comments here and on the survey from people who “Want There to be free just like it was before”. I have to say we just can’t do that. That model didn’t work. It failed. In fact, the Pay Model, which we had before, didn’t work either, but we’ve changed the cost structure significantly since then.
We’re probably close to wrapping up the survey and cleaning up the results.
I will add that the number we need to hit is somewhere in between the $26,595 and $53,190 numbers. So, if 1/2 the people won’t pay, and we’re at $10, then we have a problem. But, if all of them pay, or 1/2 of them pay at $15, then maybe not. Lots of moving parts here, but generally neutral to positive.