FTW (Free There Weekends) Update
Our first FTW was a great success. Our CCU was “about the same” as during the There Winter Games, which is great considering we had no advertising and very little advance notice. Thanks to SamSyn and Bruce, we also were spared any service overloads or outages.
Going forward, we’ve decided to make FTW’s a monthly affair on the 1st or 2nd weekend of each month. Before we start that, we need to solidify and test the “Avatar Deletion Process” which will purge people who showed up for a FTW (or two), but never subscribed, or, better yet, never logged into the 3D world (we had a lot of those!).
We want to make sure we wash them out of the system so they don’t hog all the good avatar names and fill “New There” up with “zombie” Avatars.
Change to the Low Cost/Free Trial Program
As you all know, you can “Try” There out for 10 days (yes, we snuck that one in on you!) for $.50, which is effectively “Free”, since we give you $.50 worth of Therebucks. We going to be increasing that time over the next few weeks or months to give people more time experience There, hang out, and hopefully get hooked!
The software support for Developer Hair rolled out to production over the past few weeks, and SamSyn has been working with some unnamed developers to figure out how hard it is – 3DSMax wise – to actually “make” hair. As we suspected, it’s not trivial at ALL, which isn’t surprising when you think about it: “Hair” has to not only “lie” well over heads and shoulders (in different ways), it also has to “work” with all kinds of different head shapes and sizes.
To quote SamSyn:
“Custom Hair Notes
You will probably notice some hairstyle submissions in the next few days. These are just for test and should not be approved (but please do get review copies and make sure they appear on your head as expected).
If you are a talented 3D designer who thinks they can make a working skute with virtually no help, drop us an email and we will get you on the early list for an updated StyleMaker/Previewer you can play with. You can also just email us skute files you have crafted and we can try them out for you. (hair skutes only for now, please).”
I’m sure you’ve all noticed our newly re-animated There Facebook Page, which is a form of advertising. We’d love you all to get in and “Like” that page (Ok, we’re no George Takei but we know more than more than 338 of your Like There!
We’re now going to (gingerly) start flexing our Google Adwords muscles, so you should start seeing ads popping up now and then.
But here’s what blew me away. I was playing around with Google WebMaster Tools, and checking us out, and here’s the traffic we get, with no advertising:
(Hmm. I’m not sure where that image went…)
That’s 300K impressions in 2 weeks, and 15,000 clicks! That’s not actually bad, at all, for no advertising!
Now, all we have to do is get them to sign up!
That’s all for today!